Membership Marketing Support Services, a partner of Ironistic, is a full-service marketing agency that focuses on providing Credit Unions with insightful marketing strategies and strategy implementations. Focusing on marketing for Credit Unions only has allowed MMSS to become well versed in the needs of Credit Unions and provide them tailored and proven marketing solutions to increase membership, profits, and use of services. MMSS was looking to update their online presence with a complete website redesign. The goal of the redesign was to enhance the usability for current and potential users as well as act as an improved sales and communication tool. Large, graphic backgrounds were used throughout the site as a way to create movement on the site, make the site modern, and showcase past projects.
The new site was created using a WordPress template that allowed for easy site customization. The updated homepage used a modern, open layout to provide easy navigation to key internal site pages. Custom icons were created by the MMSS team as a visual representation of their services that would be used throughout the site. Creating the site using WordPress allows the MMSS staff to create and rearrange content easily, update the navigation, add to the portfolio consistently, and receive and manage contact form submissions through the backend.
The user is more easily able to navigate through the site due in part to the mobile optimization updates, use of graphics, and simplified navigation. Since the site launch, MMSS has continued to make updates and improvements to their site in order to better serve their customers.