WEBSITE DEVELOPMENT & MARKETING CASE STUDY:
Management Solutions Plus (MSP) offers a long list of services to associations and non-profits. Active for over 25 years, MSP is one of the few association management service providers to receive accreditation from the American Society of Association Executives and AMCi.
The business of operating associations can be varied and complicated, and MSP acts as an experienced partner and trusted advisor in assisting with the many tasks, such as leadership and governance, membership services, marketing and communications, meetings management, education and certification, financial management, and advocacy. With all those services related to association management, you can see why having a company like MSP in your corner might prove beneficial.
MSP had several goals in creating a new website with Ironistic. They included updating the site’s design, improving user engagement, increasing visibility and stature, and analytics management.
MODERNIZE MSP’S DIGITAL PRESENCE
MSP wanted to raise the bar on the design and development of their site, making it work better for them — and their users. Beyond elevating their brand and making the user experience more engaging, they wanted to create a mobile-friendly platform and implement online marketing tactics like Google Analytics.
MAKE SITE ADMINISTRATION EFFICIENT AND FUNCTIONAL
MSP sought an easy-to-use content management system (CMS). Site administrators needed a platform that allowed easy management of site content, including pages, links, images, documents and more.
Ironistic set the tone with a clean, professional design that fully incorporated MSP’s logo and brand. The design augments MSP’s position as a competent and desirable leader, advisor and partner for associations and non-profits alike.
Along with revamping the design, we simplified the site’s content, which was not very user-friendly. Rather than feeling laborious, we made it functional – doing the job it was meant to do, which is promoting MSP’s strengths, history and experience and encouraging further interaction. Our site architecture also supports the goal of increasing user engagement and creating conversions.
Ironistic laid the foundation for online marketing efforts with analytics tracking, and we developed the site for optimal mobile-responsiveness. In addition, we implemented a dynamic WordPress CMS, which allows MSP’s site admins to easily make any necessary changes or updates.
Ironistic also assists MSP with their site’s on-going maintenance and hosting requirements.