Ed Kraisinger, also known as the “Land and Farm Guy,” specializes in buying and selling land and rural properties in Southwest Wisconsin. Ed’s love for Wisconsin and country life started when he grew up on a dairy farm in Southwest Wisconsin. As he got older, he decided to become a Broker Associate and Certified Land Specialist for Mossy Oak Properties to share his unique town with others.
Ed came to Ironistic looking for a new website to replace his old one. His old website featured an iFrame of his listings, which made it hard to search for listings and offered poor user experience on mobile devices. His new and improved website features MLS integration that pulls properties from Mossy Oak’s database directly onto his website, allowing people to easily search listings without ever leaving the site. The site is also completely responsive, so people on mobile devices and tablets have a smooth user experience. We also included tons of helpful resources for people looking to buy and sell land, such as quizzes, calculators, and FAQs. From a branding perspective, we incorporated imagery and colors for Ed’s target audience and added photos taken by Ed himself for a personal touch.