InterMedia is a globally engaged research and evaluation consulting group that serves diverse clients who want to understand and advance their social impact. There is growing pressure for government, foundation and private sector investors to define, understand, measure and demonstrate the impact of their work. They provide the evidence that gauges effectiveness and the actionable insight that guides program, policy and investment decision making. Their mission is to bring fresh thinking to knowing what impacts people’s lives and how to amplify that impact.
InterMedia’s history dates back to the 1950s – a time when primary research could not be carried out in many parts of the world. In support of public diplomacy and international broadcasting efforts, InterMedia’s founders relied on innovative and methodical interviewing of travelers, émigrés and refuges in order to understand the attitudes, behaviors and information gathering habits of citizens of Soviet bloc countries.