InSite Wireless Group is one of the nation’s largest, privately-owned, independent tower companies in the Unites States. Headquartered in Alexandria, VA, they have more than 1,850 towers across the states and U.S. territories. InSite Wireless also operates over 30 DAS installations across the USA. Some of their projects include Target Field and Minneapolis Convention Center in Minnesota, Henry Maier Festival Park in Milwaukee, and Moscone Center in San Francisco.
Although InSite Wireless is one of the largest wireless infrastructure providers in the United States, their old website told a different story. It was outdated and reflected a much smaller company. It did not represent the real scope and scale of service that they offer to major providers like AT&T, Verizon, T-Mobile, and Sprint. That’s why InSite Wireless brought Ironistic on board.
Ironistic designed and developed a brand new, modern website that showcases InSite’s true stature, capabilities, and brand. Overall, the site is visually-impressive with a video hero area on the home page, project photos, and eye-catching infographics for services, experience, and news. Content is arranged in an intuitive way that leads the user to intended conversions and presents a wealth of content in an engaging, but not overwhelming way.
One major focus of ours was integrating efficient functionality for both InSite and their users. In the past, contacting sales reps was more time-consuming and complicated. We made it simple and direct with an interactive map that operates as a site locator. When someone selects a region, a form pops up with info fields, and this info is then sent immediately to the right person. This saves times and reduces the possibility of error. We also implemented a dynamic backend with WordPress that allows InSite Wireless to easily manage pages, links, images, and other content on their website.
InSite had a clear objective in mind when they partnered with Ironistic. They needed an online platform that presented an accurate and attractive representation of their company and created clear channels of communication. With our team of creative designers and skilled developers, we delivered on that goal. If you want a pro who knows how to put your organization front and center, then Ironistic is your choice. Contact us today.
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