A key priority for the American Society of Civil Engineers centers around America’s transportation infrastructure, and while America’s infrastructure continues to grow, the federal funding source for transportation – the Highway Trust Fund – has seen its revenues steadily depleted.  In order to raise public awareness – and encourage action! – about this important cause, ASCE contacted Ironistic to work with them in developing a campaign-based website.  They needed a compelling website, and they needed it fast.

Ironistic quickly identified and customized and existing WordPress template and worked with ASCE to

• Leverage social media efforts, particularly the #fixthetrustfund campaign
• Integrate with Change.org grassroots petitions
• Integrate with internal ASCE email campaign software
• Embed CQ Roll Call (CapWiz) capabilities
• Create custom infographics and videos for increased visual engagement

Ironistic web development efforts resulted in a strong online presence to kickoff the #FixTheTrustFund campaign, and the site continues to provide important information and engagement for the Highway Trust Fund.  For more information, please visit http://www.fixthetrustfund.org/.

Services Provided:

• Digital Strategy
• WordPress CMS Implementation
• 3rd Party Integration
• Website Hosting and Maintenance
• Ongoing Integrated Marketing Communications

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