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Eastern Vet Path


Eastern VetPath is an independent pathology group located in Springfield, Virginia that proudly serves veterinarians in the eastern and southern United States. At the top of their list is the desire to provide exemplary client care proficiently, timely, and accurately. With a team of ACVP board-certified pathologists, they are known for their personalized service, fast turnaround, and detailed, comprehensive results. They even kick it up a notch by offering complimentary courier service in their immediate area and 2-day FedEx shipping everywhere else. With such a commitment to quality service, it’s no wonder they receive rave reviews from their veterinarian clients.

When Eastern VetPath came to Ironistic, they needed a homepage refresh that would offer better access and navigation for their users while also taking on a more modern design. They also wanted to strengthen their brand and grow their presence, continuing to set themselves apart from other veterinarian pathology services. Another goal for Eastern VetPath was to enable users with informative resources, such as a blog, which meant that their staff would need an easy way to upload and manage content for the site.

Ironistic stepped in with brand new, user-friendly website that highlights the pathology services Eastern VetPath offers and emphasizes their differentiators from their competitors. Visitors have easy access to other resources on the site, like price comparisons and sample submissions. The website is built on a Wordpress CMS that allows Eastern VetPath staff to easily create and manage content, enabling them to better provide information and resources to their users. Ironistic is happy to continue working with Eastern VetPath to optimize their online presence through our online marketing services that help them build their identity and grow their business.

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