DSM Strategic was founded in 2005 by Sean McBride, a long-time senior executive in the fast moving consumer goods and trade association sectors. DSM Strategic is a full service public relations agency with an extensive network of public relations, marketing, social media, grassroots, opinion research, and advertising experts that design and execute integrated campaigns for its corporate and not-for-profit clients. The company works to develop and execute innovative communications campaigns for companies and trade associations that help them meet their marketplace, public policy, and organizational goals.
DSM’s previous website was using a WIX platform and unsuccessfully represented the capabilities and messaging of the company. The primary goal of this project was to migrate the website to a WordPress platform and to better position the content for DSM audiences. DSM Strategic came to Ironistic seeking a professional, minimalist website that focuses people on their services and on their thought leadership. Ironistic created a clean and professional design that best represents the DSM brand and offers an organized layout to access information about the DSM clients, services, news and blog.