Over 60 years ago, Discovery Federal Credit Union opened in Berks County, Pennsylvania and still serves county residents and their family members today. A lot has changed over the years, but they remain focused on delivering exemplary service for both their personal and business financial solutions. In the past five years, Discovery FCU has focused on upgrading their systems and digital technology in order to enable modern processes and improve customer experience.
Most recently, this focus centered on updating their website. Ironistic’s knowledge and experience with financial institutions made us a valuable partner for Discovery FCU. We understood their objectives and how to realize them. Their goals included increasing online membership applications, increasing loan applications, and positioning Discovery FCU as a digital leader among other credit unions.
Alongside our partner, Colorworks, Ironistic began by revamping the site’s design, making it modern, more streamlined, more engaging, and more effective. The navigation easily leads users toward understanding Discovery FCU’s mission, services and how to access them. Using smart content implementation, CTAs, custom promotional sliders, and infographics, we ensure the intended objectives are the focus of the site on every page.
Ironistic also developed the new site to be fully responsive, so no matter what device their members use, they can access all of Discovery FCU’s services. The simple WordPress CMS allows our client to easily update and edit their website’s content, and we happily provide continued hosting and maintenance services.
What makes us the proudest, however, is our client’s response. Tara McQuillen, Chief Experience Officer had this to say: “Ironistic is amazing to work with. They really captured our brand, digital-first strategy and member-focused culture with our new website. I am thrilled with the results!”
Check out Ironistic for your next digital project.