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Croker Fire Drill


Over 100 years. That’s the solid experience behind Croker Fire Drill. Since 1911, Croker Fire Drill, a New York City-based company, has been the industry leader in fire safety and emergency preparedness.  Started by FDNY chief, Edward Croker, the Croker Corporation instructs and certifies area businesses and provides emergency-related products like first responder kits for active shooter situations, logbooks, armbands, and evacuation tags. Their courses are accredited by the Fire Department of New York, and their expertise is second to none.

When Croker Fire Drill approached Ironistic, they were looking to enhance and rebuild their current website. Their main issues were poor functionality, headaches managing content, and lack of cross-platform responsiveness. In addition, and in keeping with their status as an industry innovator, they wanted to add an interactive, e-learning, flash-card-style feature. Their goal was to increase user education and value, increase brand awareness, and increase clientele. They also hoped to sell advertising space to their established partners.

Ironistic developed a custom site and platform that hit all the marks. In addition to the full custom website, we implemented an e-learning feature for Croker. Croker’s new e-learning feature is fully functional, user-friendly and responsive — for both Croker’s admins and their current clients. Currently, two flash card learning categories are incorporated with various categories to choose from, and each flash card features the Croker Fire Drill logo to protect their intellectual property. Features include pass/skip options and card shuffling as well as social sharing, and the quiz feature tallies scores and shows results. The site, as a whole, was redesigned to better represent Croker Fire Drill and their brand, to showcase their industry leadership, and to reach a wider, more diverse audience. We built it on a WordPress CMS platform, so administrators can easily manage and update all content, and, like the e-learning feature, the site is responsive so users can access it from any type of device.

At Ironistic, we specialize in transforming websites so our clients can grow and thrive. Trust us to take your company to a whole new level: better strategy, better design, better functionality — better business.

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