Colorworks Graphic Services, Inc., a partner of Ironistic, is a marketing solutions company that offers a wide range of print and digital marketing services for Credit Unions, Franchise Networks, Healthcare facilities, and more. Services include trade show displays, promotional products, printing services, creative services, and more. As part of their efforts to improve their online presence, Colorworks took on the task of a complete website redesign. The main goals of the new website included providing a better front-end user experience, making the site more interactive and modern through the use of large parallax background sections, better showcasing past work, and making the site mobile responsive to increase interaction and conversions from their growing mobile user base.
The new site was created using a WordPress template that allowed for the site to be customized easily. The template used an open and modern layout design that provided easy movement throughout the site. Custom icons were created by the Colorworks team as a visual representation of their services that would be used throughout the site as a secondary navigation element. Creating the site using WordPress also allows the Colorworks staff to easily create new content, rearrange the main navigation, update their portfolio consistently, and receive and manage contact form submissions through the backend WordPress Content Management System.
The updated content, redone navigation, mobile optimization, and use of graphics make it easier for the user to navigate throughout the site and find the information they are looking for easily. Since the site launch, Colorworks has continued to improve upon their site in order to better serve their customers and provide them the information they need in the easiest way possible.