Apex Community Federal Credit Union is a local credit union serving Berks, Chester and Montgomery Counties in Pennsylvania. Apex was unhappy with their lack of access to make updates to their old website which had resulted in outdated information being displayed and a poor user experience. Our banking and credit union WordPress template was the perfect solution to get a new website up and running for them very quickly. The template allows them to have easy access to rearrange navigation, make content updates, keep rates up-to-date, and to receive and manage submissions from a wide variety of forms including membership and loan applications. Advanced form logic and custom user groups enables the new website to direct form submissions to the correct Apex employees to ensure that customer needs can be taken care of in the fastest manner possible.
Custom graphics and new content for the website were developed by our partners at Membership Marketing Support Services. The updated content and redone navigation make it much easier for users to find the information they are looking for. In the first two weeks of the site being live, Apex received many new loan applications and found that the on-site application had higher conversion rates than their old members-only option through a third party.