Who doesn’t love a good summertime vacation? If your idea of the perfect summer getaway is filled with palm trees, reefs, rocks, sun-drenched beaches, cerulean blue water and maybe an umbrella-topped cocktail or two, then the Caribbean islands of Antigua and Barbuda are a must-see destination.
Once a single, volcanic island, the two are now separated by 28 miles of water, with Antigua being the larger and Barbuda the smaller and more sparsely populated. Both islands offer exotic resorts, postcard beaches, and land and water excursions of all kinds. Suffice it to say, if you’re looking for an amazing Caribbean adventure, Antigua and Barbuda are an attractive option.
When the Tourism Authority of Antigua and Barbuda came looking for a developer to create a promotional site with top-notch functionality, Ironistic answered the call. Armed with beautiful designs done by our friends over at Big Idea Advertising and featuring gorgeous pictures of beaches and resorts, we were ready to start the development phase. The purpose of the site was to promote exclusive deals or special promotions throughout Antigua and Barbuda, so they really needed a site that would function intelligently and efficiently. Our developers delivered by creating a user-friendly, client-friendly website that implemented several cool features.
The deals site pulls in TripAdvisor review ratings and shows the number of reviews for each property. For resorts that are featuring limited-time promotions, the site automatically removes the ad when the time period has passed. It also allows better tracking for Google Analytics and helps the client more easily track ads. For added efficiency and support, we built a custom submission form that allows Antigua and Barbuda resort owners to submit their properties to the deals site. The submitted information is automatically made into a post and saved as a draft so the client can review, edit, and publish.
We love making our customers happy. While our client liked the front end of their site, they were absolutely thrilled with the backend – the nuts and bolts that make everything work and turn the site into an effective administrative and marketing tool for them. And, this project is another example of a great partnership we’re proud to have with Big Idea Advertising, who turned the client’s design vision into a design reality.