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Acendre


Acendre is a world leader in integrated talent management systems. With comprehensive services and committed support, they provide data-driven solutions for every facet of workforce planning, allowing better management and discernable improvements. Their talent management system covers recruitment, onboarding, learning and development, and people analytics, among other benefits. And it adapts seamlessly into each business’ operating systems (rather than businesses having to adapt to Acendre). This flexible interoperability plus superior analytics and high-performing technology makes Acendre an invaluable partner for workforce planning and improvement. That could be why many noted organizations in government and higher education, among other industries, have already turned to Acendre for their talent solutions.

When Acendre came to Ironistic, their existing website was operating on an old system that was difficult to manage and update. They needed a site that could be more easily administrated and would increase traffic and lead submissions. In other words, they needed more than just a pretty face. They needed a site that was functional, user-friendly, and produced positive results for their business. Luckily, we knew just how to help.

Using their existing design, we developed a site that could meet all the demands of a dynamic company like Acendre. We built and developed over 500 pages of content, including custom post types for resources to make them easy to update. This site also features a Pardot integration and conversion tracking for more than 90 Pardot forms. On the marketing side, we implemented a comprehensive search engine optimization strategy, as well as paid search engine marketing on platforms like Google AdWords and LinkedIn to increase and augment Acendre’s online presence. We implemented a WordPress CMS so that site administrators can easily manage and update all content on the site (for a content-heavy website like this one, this was absolutely essential). It’s also fully responsive, so users can access the site on any device.

When your products and services are centered around smart, adaptive technology, like Acendre, it’s essential that your company’s website represent and reflect that. Just like Acendre’s talent management system benefits and supports businesses worldwide, they needed a website that benefited and supported them. Ironistic was glad to answer the call – and we can do the same for you too.

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