Accurate Hearing Systems, owned by Donna DeMarco, provides affordable assistance, hearing aids, and assisted listening devices to the hearing impaired while also providing them with professional and friendly service both in-store and online. As part of their efforts to improve their digital presence, they took on the task of a complete website redesign. The main goals for the new website were to enhance usability for current and potential users as well as act as an improved sales and communication tool.
The site was created using a WordPress template which was the perfect solution for turning the site around quickly while also giving it a more modern, open layout. The homepage updates allowed users to quickly get to the main conversion points on the site (contact form, purchase batteries and supplies, sign up for a free hearing test) in 1 click. The new site also trimmed down the eCommerce store. The previous site was set up using a complete eCommerce solution, which was unnecessary given the number of items in the store. By removing the full on-site eCommerce solution and replacing it with an off-site solution, the client was able to save on monthly site fees while allowing customers to continue purchasing goods through the site in a secure manner.
Ease of use was not only important on the front end of the site, but it was also just as important on the backend. Accurate Hearing staff are easily able to make updates to site content, publish new articles, create new content, and manage contact and other form submissions through the backend WordPress Content Management System.