Ironistic is thrilled to announce that we are now offering SharpSpring, a marketing automation & CRM sales tool! As official partners, Ironistic is able to offer SharpSpring to our clients at a discounted rate. SharpSpring provides similar functionality and capabilities to other major marketing automation platforms such as Hubspot, Marketo, and Pardot – but at a price point that won’t break the bank.
SharpSpring is a sales and marketing management platform with powerful automation capabilities. Its suite of tools empowers sales and marketing professionals to drive more leads, convert more leads to sales, and optimize their return on investment. Our in-house experts will work with your organization to come up with a strategy to leverage SharpSpring to personalize your marketing automation and drive more leads down your sales funnel. Contact us today to get started!
Why Marketing Automation?
Changing Buyer Landscape
Pre-sale engagement has changed dramatically:
Buyers used to have very limited information.
Now they have more than they can even use.
If you don’t want your marketing message to get ignored, it needs to be more targeted and personal then ever before.
Nurturing leads with relevant content is now a requirement
“The average sales cycle has increased 22% over the past 5 years due to more decision makers being involved in the buying process”
– SiriusDecisions
The Marketing Problem
Roadblocks
Not enough leads to feed the sales funnel
No easy way to qualify leads
No way to effectively nurture leads
Big gaps in follow-up from the sales team
Can’t see where the leaks in the pipeline are
Don’t know which tactics are driving revenue
“Only 27% of leads sent directly to sales are qualified.”
– MarketingSherpa
A Preview Of Marketing Automation
Marketing Automation is a set of tools that let companies:
Generate more leads by identifying anonymous web visitors and capturing them with forms, so your sales funnel stays full
Increase the number of qualified leads by nurturing all leads with personalized content
Drive more sales by identifying sales-ready leads for the sales team, and helping them follow up as fast as possible
Improve up-selling and cross-selling by developing and retaining existing customers
See comprehensive ROI for every marketing tactic by tracking the entire sales process from end-to-end
The Marketing Solution
Sail through those roadblocks:
Fill your sales funnel by capturing leads with great content gated by dynamic forms.
Identify highly interested and sales -ready leads with lead scoring.
Develop leads that aren’t sales-ready by automatically putting them on nurturing campaigns.
Instantly notify salespeople about leads that are ready to buy.
See exactly when leads fall out of your pipeline and take action.
Know which tactics are driving revenue with end-to-end ROI.
MORE REVENUE FOR YOU
THE BEST COMMUNICATION TOOLS
Marketing automation drives a 451% increase in qualified leads for businesses
ANALYTICS FOR OPTIMIZATION
Get ahead of the competition. Only 3% of B2B companies are currently using marketing automation.
Why Ironistic Recommends SharpSpring
Ease of use
Intuitive to use and compatible with everything
Integrates seamlessly with third-party CRM and CMS solutions so you can keep using what you’re using
Streamlined interface that’s easy to learn and easy to use
Email creation tools that don’t need any HTML knowledge
Simple to set up tasks and workflows
Automatically generate detailed reports with a click
See an end-to-end picture of the customer journey, from first interaction to conversion and beyond.
Track leads acquired through both online and offline channels, including phone calls.
Know which campaigns are most effective and increase the number of leads that come in without increasing spend.
Create automatic email marketing campaigns based on the behavior of your leads.
Benefits for Sales:
More Sales, More Revenue
Use VisitorID to identify anonymous web visitors, and easily create new lead records using the integrated CRM.
Focus time on sales-ready leads that have already been nurtured with relevant content and prioritized with custom lead scoring.
See the complete history of every lead, and shape your sales pitch around his or her specific interests.
Create alerts for salespeople on hot lead activity so they can immediately reach out whenever a lead demonstrates interest in making a purchase.
In summary, marketing automation is a must-have for today’s businesses. Unfortunately, many companies struggle to get the most out of their marketing automation platforms. Ironistic can help! No matter what platform you choose, our digital strategists are here to help you create and implement a strategy that will elevate your communications and drive additional leads down your sales funnel.
“I’ve got a tiny in-house design team so I really rely on Ironistic to help us with our back-end development. Over the last few years they’ve helped us make valuable site enhancements for our annual Best Places to Work rankings releases. And, I particularly appreciate that they go the extra mile to be on “on call” in the wee hours of the morning when we take the site live.”
Bevin Johnston
Best Places to Work
Creative Director
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Sail through those roadblocks:
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