How to Measure Marketing Efforts – and Why It’s Important
Lessons (and comical pics) from a Three Year Old
Perhaps the title is a bit misleading, but Ironistic officially turned three years old this March. Hooray!
Now, a typical three year old child might throw a final fit to close out the terrible twos or perhaps dazzle you with his/her massive vocabulary (around 200 words).
But not Ironistic. We know at least 250 words, and we never, ever throw temper tantrums (unless it involves all of our March Madness brackets collapsing after the first weekend). No, we had the distinct pleasure of skipping most infant and toddler milestones and started our company at a flat-out sprint, with no intentions of slowing down.
In fact, we would like to share a few statistics about how we look as a three year old.
- Number of employees: 14
- Number of employees that wear superhero capes: 1
- Number of clients: More than we expected by now!
- Number of AWESOME clients: All of them except the one below
- Number of fraud clients that are now in jail: 1 (don’t ask)
- Number of pages that we crawl continuously for SEO: 180,000+
- Number of physical office locations: 2 (Virginia and Wisconsin)
- Average number of skype messages sent internally daily: 4,000,000 (give or take)
- Favorite color: anything but Internet Blue
- Favorite charity: Garrett Mentors
So what have we learned over the past three years?
1. Common sense still rules the world.
Ok, maybe not when it comes to Congressional-Presidential relations, but in our small corner of the world, common sense still prevails. We don’t always agree with our clients, partners, or even our own internal team, but open discussions centered around common sense win 99 times out of 100.
2. Employees care.
Ironistic employees and client employees both truly care about their websites and online marketing. No one on either side just mails it in. A team that cares is a team that will overcome any obstacle and find success.
3. Deadlines are a dream.
Don’t get me wrong on this one. We set, meet, and actually like deadlines! Most clients, however, do not feel the same. Many clients start a project with a strict deadline in mind; however, we understand that your website efforts are just a piece of the puzzle for your business or organizations. Many times, other activities supersede website efforts and force online projects to the backburner. Just know that we strive to meet every single deadline… but we need your help to do so!
4. We love swag.
5. Reputation matters.
Sure, some website development companies simply buy their clients through massive advertising campaigns. That can work. But do you know what works better? Having a good reputation with your clients, partners, and business community. And no, we’re not just talking about your reputation on the bocce ball court. We know that Ironistic will live or die by its reputation, so when we commit to the success of a project, we commit 100% to the success of a project!
6. Partners are awesome.
When you find a good partner, latch on to them. No, not just this kind of partner. Business partners! We have been blessed with some fantastic partners, and we cherish each and every one of them. See point 5.
7. We don’t know everything.
Technology advances at a dizzying rate, and no one person or company can master it all. We love presenting new ideas and technologies to our clients, but we also love hearing about new ideas from you. We know what we know, and we eagerly research things that we do not know. So keep those ideas coming!
8. Don’t settle.
Strive for perfection. Always. With projects, with employees, with goals. Perfection can never be achieved, but that doesn’t mean we should stop trying.
9. Business hours don’t exist.
Sure, our official hours are M-F from 8am to 6pm EST, but… it turns out that the Internet couldn’t care less. It didn’t really take us three years to notice this, but the Internet happens to run 24 hours a day. This means that our websites and our marketing efforts also run 24 hours a day, and clients might need to reach us at any time, even on weekends. That’s ok. We get it! Try to stick with normal business hours, but if you need to reach us, feel free. (Note: please try Jared first ;-).
10. The client is not always right.
…But you do pay the bills. We have a policy here at Ironistic called The Rule of Three. If we recommend a different approach for your online efforts, we will not hesitate to share this with you. That means that sometimes we say “No”, and we will not hesitate to say No up to three times. After that, you get your way, even if we disagree. After all, it’s your website! (Just don’t say we didn’t warn you.)
11. We struggle to find strong closing sentences for our blogs….
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