The Importance of Integrating Your Digital Marketing and Communications Strategy


At Ironistic, we believe that there is no such thing as a “one size fits all” digital marketing and communications strategy. The incorporation of various tactics online is what will help your business lock down an approach to reaching your target audience to the fullest. Check out our thoughts on the importance of an integrated marketing and communications strategy.

Test out multiple angles.

If your communications strategy and digital marketing are not marching to the same beat, your overall messaging and efforts will not align. Having the same message across digital platforms and any marketing messaging showcases a well-aligned brand the user can always recognize. The user might not complete the desired action the first go-around but continually being targeting with quality, consistent messaging can have a great impact. It’s about alignment and consistency, everywhere your brand is present.

– Lauren Faust, PPC Specialist

The PESO is power! Not the currency, but the model (Paid, Earned, Shared, and Owned). Focusing on only one or two parts cripples your efforts, like a car’s flat tire. Each supports, amplifies, and elevates exposure, engagement, and consistency for stronger results.

– Kimberly Brock, Sr. Digital Strategist

Focus on building brand awareness.

Think about all the ways you learn about a brand and remember their name. You might see an ad on Facebook, see a pre-roll video on YouTube, read a blog where they are mentioned, and then when you go to Google, look at that, their ad shows up when you search for a related term. Now you’re more likely to visit their website and learn more about them. It wasn’t one specific medium that captured you but rather all mediums working together created awareness about that business.

– Emily Stephens, PPC Specialist

When marketers integrate the means of communication, they can easily build brand awareness. After all, your company will be everywhere on the internet, available for customers to start a conversation. Your business will be on the Social Media they use, on their email, and Google when they search for something.

–Samantha Neuhring, Graphic Designer

Integrated marketing communications (IMC) is imperative for businesses of all sizes. The core component of an integrated marketing communications strategy is ensuring all of your promotional materials are consistent across all channels, both online and offline. IMC is vital when it comes to creating strong brand awareness and trust with your customers by creating consistency. When all of your marketing efforts work in harmony towards common goals, the results become easier to obtain with less resistance. As an added bonus, developing an IMC strategy can help reduce costs by repurposing written and visual content across multiple platforms.

– Hannah Taylor, Director of Production Services

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