How to Increase Email Open Rates


How do you get smart with your email marketing strategy?

Get some tips from the Iron Team on how to increase email open rates and improve user engagement.

Use helpful platforms.

Test your subject lines! A/B testing is a simple way to find out what your audience reacts to. Create one subject line that’s straightforward and one with a little more personality. Most email automation platforms like Emma allow you to do this easily.

– Shah Faridi, Digital Strategist

Brief and direct.

Be brief and direct. Answer any questions without rambling on. Too much information may overwhelm the reader. Emails should communicate specifics in a concise and articulate way that gets to the point quickly and effectively.

– Lori Malcolm, Content Writer

Add visual interest.

Add an emoji! 🙃✌️

– Leah Marsden, Digital Strategist

Get personal. Be relevant.

Clean email lists and segmentation are the optimal ways to increase email open rates.


  • Include clear email opt-ins
  • Review your email list regularly to remove any spam or error contacts
  • Segment your email lists to send highly relevant content based on user preference
  • Personalize your emails
  • Experiment with your subject lines and email layouts.


  • Purchase email lists
  • Send all contacts the same emails every time
  • Flood your recipients’ inbox by sending too frequently.
– Hannah Taylor, Director of Integrated Marketing

Mobile-friendly is key

Address the user in the email’s subject line and make sure the template looks good on mobile.

– David Shayne, Front End Developer

Create value.

what makes a startup successful

Offer me a coupon or discount.

– Rita Foss, Co-Founder and CEO

Know your audience.

Create better emails that are more relevant to your audience needs instead of switching to what is seen as trendy or currently in style. You know your audience best.

– Josh Hall, Front End Developer

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