What Makes a Brand Authentic?
How to Find Inspiration
Dig deep for ideas.
Get outside and enjoy what you love.
While I find a lot of inspiration in viewing marketing trends and what others are doing in digital marketing, my personal #1 way to find inspiration is through nature. Disconnecting from the internet and social media and spending time outdoors is a great way to decompress, clear your thoughts and come back to your desk with a fresh perspective.
Make new discoveries every day — and everywhere.
I find inspiration everywhere: artwork on the street, interesting typography on signs or posters, or even the clothes that people wear. I take pictures of things that I find interesting and inspiring to refer back to when I work. I also follow several blogs that curate web design trends in various industries that help me keep up to date with what’s happening in web design.
It’s the little things…and the big things too.
I find inspiration in the people I meet, the food I eat, the books I read, and the places I go. That’s just a typical day in the life of Lori. I’m inspired by everything I encounter. However, I love being inspired by selfless acts of kindness and seeing strangers help each other. Same with businesses, I love collaboration between companies for the common good of the consumer.
Music. Just music.
Movie theme songs. When I need to get “in the zone” and really focus on something, I head over to Google Play, throw on the headphones and crank out some action movie theme songs (Epic Film Scores is a great Google Play radio station). Favorites include: Last of the Mohicans, Jurassic Park, Pirates of the Caribbean, Harry Potter, The Dark Knight…basically anything Hans Zimmer or John Williams-type music. No words allowed!
Celebrating our differences
Working in Human Resources, I find inspiration in people. Sometimes it’s seeing what others have accomplished or how hard someone has had to work for something. It can be seeing someone in need and finding a way to help them, many times just by being a listening ear. People are amazing! We’re all different and yet inherently the same.
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