Google Workshop: Using Data To Drive Growth

By: Janet Waring

• Getting data is not the problem anymore. We have big data!
• Google’s opportunity is to take this huge amount of data and make it manageable for people – to enable them to interpret it.
• We need to find the interconnections – patterns, themes – and build in context for genuine understanding.
• Ultimate goal: provide actionable insight that you can use to grow your business online!

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