1 – Brands need to see the security of their users’ data as an asset instead of a hurdle to overcome.
2 – Brands could benefit from an increased focus on live platforms (Twitch, Discord, Reddit AMAs, Podcasting) to improve the reach. I’m starting to see a sharp increase in usage here from personal to corporate brands, and it has proven quite a resilient practice even in this pandemic.
3 – I can see a return to brand partnerships and audience sharing become a priority, driven mostly by the potency of this practice in the podcast space.
4 – With the COVID Vaccine on the horizon, a large subset of the population will be looking for an escape. Prepare to see a sharp increase in mental well-being and entertainment web services.
5 – After the 2008 Recession, there was a rise in tech innovation (Uber, AirBnB to name a few). Prepare to see another wave of tech innovation post-COVID Recession, driven by the capabilities of 5G and AI!
– Jose Rubiani, Project Manager
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